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Online Marketing

Simple tips to help build your brand online

It’s so easy to ruin your brand online and we have seen it happen so many times. It could happen due to an obvious mistake or something very simple like a mistimed tweet or a misunderstood post! Here are just a few guidelines on how to build your brand online in a positive and professional manner.

Always be honest and authentic

It’s really easy to put yourself on a pedestal which can be catastrophic in business. We’ve all had struggles and failures so it’s important not to sound like you are boasting or bragging. To be likeable you need to be human and humans make mistakes! Obviously don’t go shouting about your mistakes, especially if it’s detrimental to you company. Just remember that people like empathy and honesty so if they’re sharing a struggle with you and you’ve had that struggle too, then tell them. People like something they can relate to. Always be authentic, people buy people.

Give your audience something that’s helpful!

Talking about your business is great, but what usually happens is you list off a bunch of services using the same keywords rather than telling people the benefits about using those services. For example, ‘Our web design company create stunning websites’ – that doesn’t really tell anyone about your business and it certainly doesn’t give people something to relate to. People don’t care what you do, they care about what you can do for them. In comparison you could say ‘Our web design company create great websites so we can make your website look professional, approachable and stand out’.

People connect with your business through the value you deliver, give people good quality content that can help.

Don’t treat people like walking £ signs

If you start building your brand with the idea of getting as much as you can out of people, you don’t stand a chance. It’s important to create a connection and genuinely mean that you want to help people.
It can massively damage your brand by coming across as a money grabber. If you are helpful and sincere people will find you approachable will relatable. Always make sure you are putting the audience first because ultimately their success will be your success.

If you would like Connect UK Media to help set up your digital marketing campaign and create a strategy that relates to your audience, please get in touch. We can help and advise in every aspect of your digital marketing campaign!

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