Content Marketing

The power of content marketing

Content marketing is a vital part of your approach to digital marketing, that’s why getting it right is always essential.

In the hands of experienced marketers, content can be tailored to engage your target audience at every stage of the user journey. From research, to creation, to implementation – we can deliver efficient, effective content marketing for our clients.

It is often said that content is king in digital marketing, and this is true. The reason for this, is that without content, a lot of other areas of marketing just wouldn’t perform as well. SEO and social media perform better when you have great content for consumption.

Without content, there is nothing to meet Google’s requirements for subject relevance, and there is nothing to optimise that could help improve your organic rankings. Without content, you have nothing to share on social media. You would probably find that you struggle with a backlink building campaign, as it is relevant and good content, that gains good links.

On top of all of this, content is a great way to engage with existing customers or a brand new audience. Connecting with your audience through helpful, relevant content not only adds to your brand recognition, it also improves customer engagement for long-term retention.

Relevant, shareable and reusable content

For content creation to be successful, it needs to be reusable across multiple channels, relevant to your audience and engaging enough for your audience to want to share on social media. These include assets such as: Blogs, Videos, Infographics, Case studies, Guides, FAQs, Webinars, Email newsletters and Lists.

When delivered effectively, the benefits of content marketing speak for themselves. By bringing in more traffic, driving conversions and building your brand awareness, great content is the key to success.

Content marketing FAQs

What is content marketing?

The goal of content marketing is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behaviour. It’s an ongoing process that is best integrated into an overall marketing strategy

Is it the same as SEO?

Content marketing forms part of your search engine optimisation strategy, but isn’t the whole picture. While your content marketing efforts and optimised content will impact your site SEO, it isn’t the whole picture.

Why is content marketing important?

Content marketing is important because it’s one of the most versatile tools at a digital marketer’s disposal. Content can be adapted to fit a range of various objectives and audiences. It can also drive visitors to follow your call to action and support your conversion rate.

What’s more, each piece of content you create can also fuel other marketing channels. It can also help you to connect with potential customers and build an audience for your brand.

What is a content marketing strategy?

A content marketing strategy consists of four core stages:

Planning
Creating
Implementing
Monitoring

A solid content strategy should factor in an asset’s usability and structure. It should also be crafted to align with audience information and data gathered during the planning and research stage.