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Pay Per Click Management

Drive the right traffic with PPC

Our pay per click advertising approach is all about reaching your target audience and guiding users through the conversion process. By tailoring your PPC ads, and using highly relevant landing pages, we are able to help drive as many conversions as possible within your PPC budget.

Pay per click marketing has the potential to attract highly relevant visitors to your website, helping you to boost sales and generate more leads.

Paid search is very different to organic search, although you appear in the search engine results page for searched terms, unlike organic search, Google pay per click campaigns, and Bing paid campaigns require the user to click on your ads (usually at the top and bottom of the SERP).

When competition is fierce you have to stay ahead of a steep learning curve and your competitors, an experienced PPC advertising agency is the answer to help you get the most out of paid search tools.

More profitable campaigns for your business

Our paid search management techniques can help you to reach your target audience at every stage of the conversion journey, presenting them with engaging messaging throughout each step. By tracking all aspects of your campaign, we refine the messaging and optimise key elements to improve return on investment (ROI).

Our pay per click management services

Pay Per Click Keyword research & targeting

We use various PPC keyword research tools to identify the best keywords to bid on to ensure your campaign drives suitable traffic and generates positive ROI. We’ll also create unique audience targeting lists within Google Ads based on factors like interests, demographics and location. We also build up a list of negative keywords to help further improve your ROI. This also stops your budget being spent on irrelevant traffic.

Automatic bidding strategies

We’ll test automated bidding strategies across your new and existing campaigns on Google Ads and Bing ads to help you maximize your return and efficiently achieve your set goals.

Target ROAS

This automated bidding strategy allows you to bid, based on a target return on spend to help you increase revenue at set ROAS. This makes it ideal for clients who are able to track revenue online and whose goals are to increase revenue while reducing cost.

Target CPA

This strategy will help you generate as many leads as possible at a set cost-per-conversion (CPA). The average CPA that you set will determine how many leads you’re eligible to receive. For example, setting this too low may restrict performance and how often your ads can show.

Maximise clicks

The maximise clicks bid strategy will produce as many clicks as possible within your budget. This is ideal for clients with the goal of driving high volumes of traffic to the website using paid search.

Maximise conversions

Maximising conversions works best for advertisers with campaigns that are limited by budget, as this will work using historical account data to get you as many leads as possible within your budget.

Google Ads management

Having a badly structured Google Ads account not only affects your quality score and cost per click, it also makes it harder for multiple people to work across the account. We can set up your first Google Ads campaign, organise your existing google adwords account and manage day-to-day bids, budgets and general tasks.

Ad creation

Variety is key when it comes to paid ad creation, so we will always make sure that there are a mix of Google ads in each group. We identify key opportunities and craft engaging ad copy that will appeal to your target audience.

Landing page creation

Our design and development team work closely with our team of google ads specialists to create, test, and optimise landing pages that will successfully capture web traffic to drive leads and conversions.

Testing & refinement

Google advertising is essentially all about testing and fine-tuning your campaigns. These tests can include adding new keywords, match types, locations, audiences and more. We can schedule A/B tests for ad copy, or set up ‘experiment’ campaigns to test bigger changes such as bid strategies. This enables us to achieve measurable test results and build new campaigns.

Reporting & analysis

We provide comprehensive, detailed and fully customisable reports that keep you up-to-date with the progression and results of your PPC campaigns. Depending on your preference, these can be generated on a weekly, bi-weekly, monthly or quarterly basis.

Want to know how we can help improve your Google Adwords campaign or would like to get started? Contact us today.

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