CEO business profits increase by 56% from opening just one marketing email
As a business, email marketing is a significant tool in order to build a relationship with our clients, customers and consumers. It’s measurable, affordable, dynamic and effective. HOWEVER, did you know it’s just as important to receive these types
The periodic table of SEO success factors
Search engine optimisation (SEO) seems like alchemy to the uninitiated, but there is a science to it. This infographic shows some important ranking factors and best practices that can lead to success in search engines.
How to optimise a blog post
Content writing is the basic yet vital element of every SEO strategy. How do you give your blog post the best chance of ranking well in Google? What steps do you need to take? In this post, we’ll
How to increase your website conversions
Having great product doesn't always mean you will get the sales it deserves! The way you present it to people on your website directly impacts your conversion rate. Let’s see how tweaking your website can improve your conversion
Simple tips to help build your brand online
It’s so easy to ruin your brand online and we have seen it happen so many times. It could happen due to an obvious mistake or something very simple like a mistimed tweet or a misunderstood post! Here
The importance of online reviews and how they affect your business
Online reviews are important for a number of reasons and have major implications through their ability to affect your rankings in local search engines and consumers purchasing decisions. 90% of customers say that their buying decisions are influenced
Setting the right keyword phrases in Google Adwords
How smartly are you managing your Google Adwords campaigns? In this post, we’ll discuss how important it is to set up your keyword phrases properly. If this basic setting isn't applied correctly it can cost you dearly! Broad match,
10 basic off-site SEO tips to generate traffic
To follow on from our last post
10 basic on-site SEO tips to get you started
For start-up companies it's important to keep costs down, which is why you may not want to hire a company to look after your SEO in the first instance. Many friends and family looking to start up new
10 tips for writing a successful blog
When it comes to writing blogs, there are a number of pointers that can really help your posts rank. Always cover the basics...here is our top 10...
Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords
Absolute Links vs Relative Links
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Strategic Use of Images in SEO
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look
Google discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links
