The periodic table of SEO success factors
Search engine optimisation (SEO) seems like alchemy to the uninitiated, but there is a science to it. This infographic shows some important ranking factors and best practices that can lead to success in search engines.
How to optimise a blog post
Content writing is the basic yet vital element of every SEO strategy. How do you give your blog post the best chance of ranking well in Google? What steps do you need to take? In this post, we’ll discuss the
How to increase your website conversions
Having great product doesn't always mean you will get the sales it deserves! The way you present it to people on your website directly impacts your conversion rate. Let’s see how tweaking your website can improve your conversion rate. Use smart
Simple tips to help build your brand online
It’s so easy to ruin your brand online and we have seen it happen so many times. It could happen due to an obvious mistake or something very simple like a mistimed tweet or a misunderstood post! Here are just
The importance of online reviews and how they affect your business
Online reviews are important for a number of reasons and have major implications through their ability to affect your rankings in local search engines and consumers purchasing decisions. 90% of customers say that their buying decisions are influenced by online
Setting the right keyword phrases in Google Adwords
How smartly are you managing your Google Adwords campaigns? In this post, we’ll discuss how important it is to set up your keyword phrases properly. If this basic setting isn't applied correctly it can cost you dearly! Broad match, phrase match
10 tips for writing a successful blog
When it comes to writing blogs, there are a number of pointers that can really help your posts rank. Always cover the basics...here is our top 10...
Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases.
Absolute Links vs Relative Links
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
